In the Philippines, the term junk food is just about linked with the Jollibee brand. It took more than just one man for it to become that way, but all it took to start was a man name Tony Tan Caktiong. The humble beginning for Tony was working with his dad to operate a kitchen in Fujian, China. In 1975, Tony started his entreprenuerial journey with simply a pair of two ice cream parlors in Cubao, Quezon city.
in spite of his success with the ice cream parlors, Tony did not stop there. He looked around the planet and saw the kind of success chains like McDonalds were having. Instead of opening a franchise for an existing fast food chain like Burger King or Wendy’s, he decided to expand with the opening of his own chain of hamburger-serving junk food restaurants named Jollibee in 1978.
Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino folk. Rather than making an attempt to find out everything from nothing, Tony journeyed to the united states to learn the tricks of the trade from the already established chains like McDonalds. By implementing these proven business practices back in the Phlippines, Tony’s tough work started to repay when his business began to rapidly expand. The division of Jollibee Philippines truly attempts to serve the specific needs of the Filipino people and its culture by focusing its product development as well as its promoting and advertsing to target the unique and normal Filipino family.
Today Tony Tan Caktiong serves as a success story and a role model for entreprenuers around the globe. This was solified in 2004 when Tony was voted the entrepreneur of the Year by Ernst & Young. The chairman of Ernst and Young, James S. Turley asserted,’These awards are about celebrating global entrepreneurship and the will to repeatedly innovate and expand. Tony’s story is a truly inspiring one, on both these counts. We are delighted he’s been selected to get this year’s award.’.
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Tags: business, philippines, Success, Tony Tan